ONE EYE OPEN

Full Creative Development

The Sound to Signal

For Artist + Artist Team(s) | $3,500

As artists ourselves, we help artists at any point in their journey turn their vision into a focused story and recognizable brand. When you’re deep in your own creative world, it’s hard to see the bigger picture—so we step in with an outside perspective. Working together to define the world around your music, shape a clear narrative, and translate it into content and direction that actually connects.With a strong story behind your sound, true fans will find you.

Timeline | Deliverables

Our collaboration is broken up into sessions to ensure intent is dialed.

Once these sessions are complete the internal work begins.One Eye Open will take everything we have learned about your project to build our creative framework to build a full system. This will allow us to create full use templates that will allow you to easily create brand focused and story driven materials that fit exactly with your story. These tools will come in handy for creating social media content, cover art and fliers for events. (2 week process)Asset Deliverables:
- Story & Brand Bible (PDF)
- Structured Moodboard
- Colorway Pallet
- Typefaces & Fonts
- Layout Direction
- Logo (3 rounds of revisions)
- "Dos and Don’ts of the Logo" One-Sheet
- Icon Design (3 rounds of revisions)
- "Dos and Don’ts of the Icon" One-Sheet
- Social Media Templates & Banners
- One-Sheet Electronic Press Kit
- 2x Single Art Examples (3 rounds of revisions each)
- 1x Tour Flyer Template
- Defined Content Bucket Categories
- Defined Copy and examples of brand voice in use
- 30 Day Content Playbook
- 30x - 50x example references

Merchandise Mockups Based On Brand Bible
- 4 shirts
- 2 hoodies
- 2 women’s items
- 2 hats
- All appropriate items scaled down to children

Creative Development

Story & Brand Dev. / Audit

For Artist + Artist Team(s) | $750

It's important to unveil the real questions that bring clarity to what your real vision is for your artist career. To take a closer look at what loose ends exist and what may be missing. Shed light on how the brand can translate better, what is working for the brand, and what needs to change. After this deep dive, we’ll devise a plan of action to push things forward.This is where your career finds a way to stand the test of time.

Timeline | Deliverables

Our collaboration is broken up into sessions to ensure intent is dialed.

Once these sessions are complete we'll have clarity and a plan.Deliverables during 2-hour session:
- Define Short & Long term Goals for the project
- Define the Brand “Can’t Haves” & “Must Haves”
- Define Brand Personality & Archetype
- Define The Brand Voice
- Define Who Brand is For
- Full in-depth review existing brand
- Discussion covering prominent issues in addition to skipped opportunities
- Define New High-Level POV of Brand and Direction
- Prepare plan for addressing prominent issues
- Visualize together new content examples
- “Brand Refinement” Plan/Guide + Construct Dedicated Brand Bible

Live Performance Creative Direction

Tour Visual System

For Artist + Artist Team(s) + Production Teams | Project Based

Live performance is where everything you've made truly comes to life. Translating the creative world into physical and digital space. The focus is on cohesion—ensuring lighting, visuals, staging, and performance energy all support the same emotional narrative. Creative taste and technical awareness to balance ambition with real-world constraints.This is the Magnum opus, where true fans really find their passion.

We'll Define the visual system and emotional arc — the designers + production team brings it to life so live visuals don’t feel disconnected from releases.

Due to the variety in levels of performances, please contact for a quote.

Timeline | Deliverables

This collaborative process is done in 4 phases as mentioned below.

PHASE 1 — Alignment & Discovery (Weeks 0–1)

PHASE 2 — Vision Development (Weeks 1–2)

PHASE 3 — Department Alignment (Weeks 2–3)

PHASE 4 — Execution / Check-Ins (Weeks 3–6)

(Timelines are variable to performance length & size)Deliverables for Artist, Mgmt/Label, Production- Creative Vision Deck
- Show Structure & Flow Outline
- Lighting Direction Brief
- Visuals Direction Brief (LED / Projection / Screens)
- Stage & Spatial Direction Notes (If applicable)
- Wardrobe & Styling Alignment Notes (If Applicable)
- Tour Creative Bible ( Post Final Approval)

Optional Add-ons:
On-site supervision / technical notes (+$500–$1,000)
Multi-show adaptation (+$250 per additional show)

Creative Direction

Music Video Visual Framework

For Artist + Artist Team(s) + Director | $750–$3,000

Every big release needs its movie moment. Creative direction in this part of the journey can help translate a vision and avoid disconnects. It's an opportunity for different perspectives and new ideas to come to light elevating the final result in collaboration with the On-Set Director and artist.Give your fans context where sound can't.

Timeline | Deliverables

Our collaboration is broken up into sessions to ensure intent is dialed.

Once these sessions are complete the project is handed over promptly to the On-Set Director.Deliverables for Artist, Mgmt/Label, Production- Visual Framework overview Deck ( Post Final Approval)
- Final Storyboard
- Emotion/Energy Flow Outline
- Lighting Direction Brief
- Prop Direction Brief
- Wardrobe & Styling Alignment Notes (If Applicable)

Optional Add-ons:
On-set presence / consult (+$500–$1,000)

Rollout Creative Direction + Strategy

Single, EP, Album Rollout Campaign

For Artist + Artist Team(s) | Project Based Pricing

Getting your music not just heard but remembered comes down to the method at which you handle the rollout. Creating space in the saturation of today's playing field.Giving your project the endurance to create more than just a "song drop" .

Timeline | Deliverables

Our collaboration is broken up into sessions to ensure intent is dialed.

Once these sessions are complete the internal work begins.One Eye Open will take everything we have learned about your project to build our creative framework to build a full system for the rollout. These tools will come in handy for creating social media content, cover art and banners.Deliverables variable based on project size. During project discussion, deliverables will be confirmed.

DIY Creative Direction + Support

Indie Artist Support & Tools

For Artist Building On Their Own

We are developing a suite of tools and offers specific to artists with small teams or no team at all. We do encourage everyone to fill out the free 2-Hour 1on1 as it does serve as a unique opportunity to get the help you may need without the costs.

• Free Story, Branding, & Blueprint 2-Hour Session

• Artist Management